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Every Color Matters is a docu-series that focuses on hero recognition, cancer prevention through healthy living, and education. Join us as we highlight cancer heroes and their journeys, while raising money through colored-5ks and concerts, and educating our communities. Every cancer ribbon, no matter the color...matters. Scroll down to check out the fun and exciting things ECM is doing all over the nation!

Share Your Color Challenge

This is a fun and unique way to visually represent and honor you or a loved one in the fight against cancer and share their story.

  • Register and choose the cancer color you wish to represent
  • Wait eagerly for your Tee-shirt, color pack and bib to arrive!
  • Color yourself, film your story, give a shout out and GO!
  • Challenge your friends and post on social media

The virtual 5k is done in your own space, at your own pace. No waiting in line, grab a friend or go solo! We challenge the Share You Color Virtual 5k Challenge!

Concert Information

Every Color Matters may be bringing a musical act to you! Look for registration into the ECM Concert. Jam out with us to honor a local cancer Hero or Hero Group while attending an amazing concert*!

*Musical acts will vary by City

Sponsor A Concert



5k Events

The Show

ECM Docu-series highlights local Heros or Hero groups around the Country. You can sponsor an episode!

Sponsor An Episode

Where to watch:

ECM Reality Series will be coming to: Amazon Prime, TubiTV & Local Network Affiliates. Stay tuned for updates on the release date.

Amazon Prime Tubitv Local Network Affiliates

Be A Hero

Click to apply to be featured as a HERO in the Every Color Matters docu-series.

The following 'hero' organizations are fighting cancer with us:

1 Voice CAGNO  



Sponsor A Concert


Sponsor An Episode


Docu-Series Apply

Here is the application you're looking for if you want to be featured as a HERO in the Every Color Matters docu-series!


Be A Sponsor


Newsletter Sign-Up

Join our Email Newsletter to stay on top of the latest news and events from Every Color Matters.



Your safety is a priority to us at Every Color Matters. We are committed to ensuring the safety of our participants, charity partners, crew, & mother nature at each event around the Globe. With over 350 events and hundreds of thousands of dashers we have nothing more than a desire for you to enjoy our events and raise funds while sharing the hearts and minds behind the most amazing charity partners we could imagine.

Our Every Color Matters powder is made in the US of A. The colorants used in the powder FDA certified FD&C, D&C or non-toxic pigments. The non-toxic colorants are used in the UV color powder. When choosing your Color-type event, keep in mind there are many low quality events that use less expensive powder purchased from unregulated overseas vendors which can be dangerous.

Every Color Matters has always believed in quality events and with that comes high quality color even though the cost is higher. While we think Every Color Matters is the best colored 5k fun-run, if you chose to Dash with another event, please be sure their color is high quality and made in the USA.


Fire is a concern when throwing dry powdered material, so we do not recommend using our color indoors or in low ventilated areas.

We have reformulated our color powder to contain natural fire retardant material and natural non-flammable material. Our color manufacturer's extra effort and proprietary formula makes the color you've all grown to love, non-flammable. At Every Color Matters UV Splash events, when using UV powder, we use only LED lights due to the lack of heat the lights produce to alleviate any other potential threat of open lighting and the dust created by throwing color.

The added shimmer is also non-flammable, nontoxic and is FDA approved cosmetic pigment -- a lot like those shimmer eyeshadows we love.


Allergies | Sensitivities

To alleviate other concerns and to create a family-fun dash environment Every Color Matters also does not allow smoking in the general dash area unless specified.

People with corn allergies, allergies to any other components of the color components, respiratory issues or asthma should avoid Every Color Matters powder.

If you are sensitive, we recommend wearing googles, bandanas or dusk masks to significantly decrease the amount of exposure to the color materials.


Because we always want to show love to our mother (nature), the color is non-toxic for her too, biodegradable, and environmentally friendly.

Every Color Matters is committed to your safety through our color, events and guidelines. We do encourage our dashers to eat healthy, engage in physical activity and create moments that last a lifetime through the laughter and community fun of Every Color Matters.

There are inherent risks involved with dashing and/or volunteering at Every Color Matters events -- but as is the case with so many of our daily activities. Every Color Matters is and will always continue to do our best to promote health, wellness and safety for everyone involved, specifically through our research and quality of fun, safe events and event components.

For more information on the color we use, please visit:



This privacy policy discloses the privacy practices for this website. This privacy policy applies solely to information collected by this website. It will notify you of the following:

    1. What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
    2. What choices are available to you regarding the use of your data.
    3. The security procedures in place to protect the misuse of your information.
    4. How you can correct any inaccuracies in the information.


Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information 
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

• See what data we have about you, if any.

• Change/correct any data we have about you.

• Have us delete any data we have about you.

• Express any concern you have about our use of your data.



We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this during a financial transaction by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information.



During registration a user is required to give certain information (such as name and email address). This information is used to contact you about the products/services on our site in which you have purchased or expressed interest. Personally identifiable information is never rented, sold and transmitted in any way to a third party.

We request information from you on our order form. To buy from us, you must provide contact information (like name and address) and financial information (like credit card number, expiration date). This information is used for billing purposes, to fill your orders and to provide you with information about your purchase. If we have trouble processing an order, we'll use this information to contact you.

We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.

This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Our Privacy Policy may change from time to time and all updates will be posted on this page.